Yes Ma’am NC is a country-folk band based in Charlotte. The band sought a logo that would reflect and embody its music without being overly complex (so it could be easily applied to merchandise). A hand-drawn font struck the right chord for this group!
Creating a brand to mirror the music
Intimately familiar with this band’s music, I began with a sketch. The hand-drawn font suited their sassy and emotive songs. After scanning my sketch and digitally refining it, I did a detailed color exploration before settling on a palette that would work across print and digital use. The design was applied to various merchandise and marketing products, including business cards, T-shirts and stickers.
The group also came to me without an online presence. I established social media accounts and ran them from the ground up, applying the new branding to custom-designed social posts while building a community through which the band could share its musical endeavors and upcoming gigs.