Palmer Custom Builders

Branding • Web design • Print collateral

With over 30 years of diversified experience in the custom homebuilding and remodeling business, Palmer Custom Builders came seeking a new brand to reflect its quality and integrity.

Palmer Custom Builders logo + swatches
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Designed to instill confidence, quality and trust

The client wanted the logo to be simple, memorable and instill confidence. After doing extensive research on important symbolism in architecture and carpentry, I settled on the triangle to embody the “Vitruvian triad”.

This total brand overhaul included new business cards, letterhead, yard signs, check and address labels, email signatures and a WordPress website with 250+ pages. The website features detailed service pages, an active blog and an extensive idea gallery with custom home inspiration. This client went on to publish a book about the remodeling and construction industry, and I was able to design a book cover to match their brand.

Palmer Custom Builders has been such a longstanding client that I was also able recently to be part of its brand refresh, offering an updated version of the logo with new fonts and colors as well as static designs for a more modern website. As design is ever-evolving, it was exciting to see this brand through more than one iteration. Click here to see the brand in its latest form!

Palmer Custom Builders letterhead
Palmer Custom Builders website
Palmer Custom Builders book cover

Brand + website refresh

Palmer Custom Builders brand refresh
Palmer Custom Builders website brand refresh

And speaking of buildings and architecture …

Below are two of my favorite buildings in the world! Check them out.