This expansive and comprehensive campaign was launched to bring awareness and support of Novant Health’s proposed partnership with New Hanover Regional Medical Center.
Imagine better for our community
Novant Health positioned itself in the North Carolina coastal market (where New Hanover Regional Medical Center is located) with extensive advertising efforts to gain the community’s trust and enthusiasm at the proposed partnership. Novant Health was awarded the partnership and joined with UNC School of Medicine to bring more accessible care and innovative treatments to the region.
This campaign was executed by ABZ Creative Partners. While I am including components I designed (as there were many additional pieces to this campaign), I would be remiss not to mention the collaborative effort of all ABZ team members in establishing the campaign’s look and feel and bringing the campaign to fruition.