Digital ads • Emails • Flyers • Billboards • Social media
This expansive and comprehensive campaign was launched to bring awareness and support of Novant Health’s proposed partnership with New Hanover Regional Medical Center.
Imagine better for our community
Novant Health positioned itself in the North Carolina coastal market (where New Hanover Regional Medical Center is located) with extensive advertising efforts to gain the community’s trust and enthusiasm at the proposed partnership. Novant Health was awarded the partnership and joined with UNC School of Medicine to bring more accessible care and innovative treatments to the region.
- Digital ad placements of all sizes were made on local news websites in the months leading up to the partnership decision.
- Weekly emails were distributed to current patients and community members touting the benefits of the proposed partnership.
- Print and digital flyers were circulated explaining how Novant Health had responded to the COVID-19 pandemic.
- Billboards for print and digital placements were set up around the community to increase awareness.
- Facebook frames and social posts were shared across social media to curate enthusiasm.
This campaign was executed by ABZ Creative Partners. While I am including components I designed (as there were many additional pieces to this campaign), I would be remiss not to mention the collaborative effort of all ABZ team members in establishing the campaign’s look and feel and bringing the campaign to fruition.
Social frame + post
