Novant Health Partnership

Digital ads • Emails • Flyers • Billboards • Social media

This expansive and comprehensive campaign was launched to bring awareness and support of Novant Health’s proposed partnership with New Hanover Regional Medical Center.

Novant Health | UNC School of Medicine | New Hanover Regional Medical Center
Read Project description

Imagine better for our community

Novant Health positioned itself in the North Carolina coastal market (where New Hanover Regional Medical Center is located) with extensive advertising efforts to gain the community’s trust and enthusiasm at the proposed partnership. Novant Health was awarded the partnership and joined with UNC School of Medicine to bring more accessible care and innovative treatments to the region.

  • Digital ad placements of all sizes were made on local news websites in the months leading up to the partnership decision.
  • Weekly emails were distributed to current patients and community members touting the benefits of the proposed partnership.
  • Print and digital flyers were circulated explaining how Novant Health had responded to the COVID-19 pandemic.
  • Billboards for print and digital placements were set up around the community to increase awareness.
  • Facebook frames and social posts were shared across social media to curate enthusiasm.

This campaign was executed by ABZ Creative Partners. While I am including components I designed (as there were many additional pieces to this campaign), I would be remiss not to mention the collaborative effort of all ABZ team members in establishing the campaign’s look and feel and bringing the campaign to fruition.

Novant Health partnership digital ads
Imagine better financial assistance
Imagine better | 300x250
Imagine better preparation for what lies ahead
Imagine better equity | 320x50
Imagine better | 300x100
Novant Health partnership emails + digital flyers
Novant Health partnership billboards

Social frame + post

Novant Health partnership social post