Novant Health approached ABZ Creative Partners to redesign its quarterly, digital cancer newsletter, bringing it up-to-date with brand standards and web standards. The newsletter is digitally distributed to 13,000+ current and recovering cancer patients and aims to create a community and provide support along patients’ treatment journeys.
Each newsletter issue functions as a microsite, housing all articles and content. My role was to lead the design efforts and work directly with the developer to bring the site to fruition. Our developer designed the template in React, and I now maintain and update the newsletter content each quarter.
Problems with old site
High fidelity site prototype
I designed the prototype using HTML/CSS and then passed it off to our developer, who brought it into React.
live newsletter site | Results