About

01 Who I am

Gwen Saunders | Hội An, Vietnam

Hi! I’m Gwen.

I love to create. I also love to travel, hence the seemingly random travel photos scattered across my site. I am a graphic designer by trade, an artist and musician by leisure and an avid runner and chocolate consumer by pastime.

I was born and raised on the Outer Banks of North Carolina (and no, my childhood was nothing like what is depicted on the TV show). After attending college at UNC-Chapel Hill, I settled in Charlotte, where I currently reside with my husband and energetic toddler.

Professionally, I have extensive experience straddling the print and digital worlds of design. I am always thinking about the user experience and the end product. From pocket cards and posters to billboards and bus wraps, I have designed for print on every scale. In the digital realm, I have tackled everything from email marketing and social/digital ad campaigns to landing pages and web design. With a background in journalism, I am passionate about designing data-heavy infographics and following AP Style. (Death to the Oxford comma!) I also dabble in motion graphics, video editing and digital illustration.

02 Skills

InDesign0%
Illustrator0%
Photoshop0%
WordPress0%
After Effects0%
HTML/CSS0%
Email marketing

I am experienced in both custom-coded, responsive email design as well as utilizing email marketing software such as MailChimp, Salesforce and Constant Contact.

Digital illustration

I use Adobe Fresco on my iPad for all custom illustrations, fonts and various hand-drawn design elements.

Specialties

Layout • Typography • Infographics • Email marketing • Web design • Animation • Video editing • Fine art/illustration • Project management • AP Style

03 Experience

ABZ Creative Partners
Senior designer | ABZ Creative Partners

Charlotte, NC • January 2011 to present

  • Work as a senior graphic designer for a boutique, full-service marketing firm.
  • Collaborate with team to produce multi-piece campaigns across print and digital platforms, including ads, billboards, social media, emails and more.
  • Tackle design and layout challenges daily by creating complex brochures, flyers, direct mailers, billboards, bus wraps, infographics and print and digital ads.
  • Spearhead all website projects by building landing pages, microsites and websites for clients using WordPress or custom code, working in tandem with developers.
  • Develop branding for clients with innovative logo designs, fonts and color palettes.
  • Execute all email marketing design for the firm, creating responsive email journeys and e-newsletters through clients’ CRMs and email platforms or by using HTML/CSS.
  • Produce illustrative animations, motion graphics and animated digital ads.
Gwendolyn Belle Design
Freelance designer | Gwendolyn Belle Design

January 2010 to present

  • Establish new branding for clients by designing logos, websites, business cards, letterhead and other marketing collateral.
  • Manage clients’ social media accounts and fashion custom social content.
  • Conceptualize miscellaneous print pieces per client’s vision, including merchandise and T-shirt designs, posters, book covers and more.
BIESSE
Graphic designer | BIESSE America

Charlotte, nc • December 2010 to February 2011

  • Worked as a part-time designer for an international manufacturing company.
  • Collaborated with marketing director to design flyers and brochures.
  • Updated HTML email templates and coded and deployed internal eblasts.
USA TODAY
Design intern | USA TODAY

McLean, VA • June to august 2009

  • Worked as part of the design team for a national, multi-platform news and information media company.
  • Created illustrative “snapshot” charts and infographics for the print edition of the newspaper.
  • Archived and analyzed data and website traffic for the online edition USA TODAY.

04 Education

The University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill

Chapel HIll, NC • 2006-2010

  • Bachelor of Arts in Journalism | Graphic design concentration
  • Bachelor of Arts in Studio Art | Painting and drawing concentration
  • GPA 3.9 | Graduated Magna Cum Laude

Study abroad programs

  • Journalism – Graphic design
    Pontificia Universidad Católica | Buenos Aires, Argentina
    June to July 2010
  • Studio Art
    Lorenzo de Medici | Florence, Italy
    January to May 2008